Saturday, October 9, 2010

13 Wildly Irresponsible Vintage Ads Aimed at Kids: #4. Rainier Beer


This 1906 ad for Rainier Beer not only encouraged young people to start drinking but specifically says to make a "habit" out of it. Oh, but don't worry -- it "brings the glow of health."
This one has to get credit for going above and beyond Young Fritz up there. After all, that kid could have sneaked a cigar out of Old Fritz's stash without him knowing. But, no, here they're issuing a clear call to the terrifying old men of the world: "Find a young girl and make her drink beer with you." Really, the most irresponsible part of the ad is that it doesn't warn him to hide her revolver first.

10 comments:

  1. Hell yeah seattle. Make them dependant while their young.

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  2. i need some tonic! =)

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  3. Ha! Funny... Actually, not a beer fan, unless it's of the Belgian variety, but... alcohol (wine specifically) is def good for you. This might have been a period where they were trying to market it with a push strategy.

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  4. Hahhahaa, what were they thinking?

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  5. That reminds me... I need to go to the beer store!

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  6. Oh some of those are going to taste so good later on.

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  7. I've seen several of these before, but not this one. I often think how much more fun kids would be after a beer or two. j/k....sort of.

    Interesting blog!

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